Lots of marketing tactics, but no larger plan?
I help thought leaders, organizations and enterprising women strategize their branding and marketing to amplify their business and social impact.
If you seek to hone your identity as a brand, want all your marketing efforts to align with a larger plan, and wish to create positive business and social impact, you are in the right place.
My clients often have the following thoughts:
I’m not certain our identity (brand) is clear in the marketplace.
I think we have good marketing tactics but they lack strategic, business impact.
I don’t know why we aren’t generating more customer leads and engagement.
At Shebe Marketing, I take a structured and strategic approach to assess, collaborate,and advocate with you in these areas so that you feel focused as a brand, employees feel cherished and customers feel your values align with their values.
Areas of Expertise
Marketing Strategy
Building sustainable marketing efforts starts with a good foundation. Adding more tactics without knowing you’re on solid ground won’t work. That insight often starts with conducting a marketing assessment audit to uncover your marketing strengths, weaknesses, and opportunities. Then, I work with you to assemble (or reassemble) your strategy considering things like marketplace analysis, secondary market research, goal setting, audience segmentation, customer journey mapping, executions aligned with your goals and performance metrics.
Branding
Are you willing to take a position or are you trying to be all things to all people? Branding starts with a willingness to plant your flag, to stand for something and then to repeatedly deliver on that promise. What promise are you making? Does it resonate in the marketplace and are you delivering on it? We can work together to refine your brand strategy and planning via tools like your brand promise, values, personality, voice, positioning/points of differentiation, ideal client persona and key messages, to help ensure your branding is aligned with your goals.
Training
With over 15 years of teaching experience in higher education and corporations, I work with executives, marketing professionals, thought leaders and key stakeholders in your organization on a range of topics that can be customized to meet your needs. My teaching focuses on marketing best practice and core principles. I specialize, not on the latest trends, but on the enduring values of building meaningful, authentic relationships with your audiences.