Here’s how I can help…
4 Steps to Marketing Change
Marketing Assessment Audit
This audit provides a review of your current marketing efforts, identifies opportunities and provides recommendations for improvement. The audit recommendations often include elements such as website, social media platforms, email, organic search, and other content marketing efforts (e.g. blogs, webinars, guides, white papers, and other thought leadership activities).
Marketing Strategy
In strategy building, we will assembe the components needed to scale your brand and grow your audience. Services can include marketplace analysis, secondary marketing research, competitor analysis, goal setting, audience segmentation, customer journey mapping, tactical executions, and performance metrics.
Brand Coaching & Clarity
Strong marketing begins with taking ownership of your brand. Know who you are and find your tribe. This step often includes coaching you through the process of a brand audit. In this phase, you will create your brand vision, set goals, and gain clarity on your brand distinctions and ideal client base. We’ll work together to determine your brand values, story and customer painpoints.
Content Marketing Strategy
Here we will utilize the brand planning and key messages to build trust and meaningful resources for your audience via content marketing. Planning often includes goals, targeted audience personas, content formats, channels for content marketing, recommended topics, editorial calendars and performance metrics.
Training, Coaching and Reorganization
Marketing Team Reorganization
It’s often necessary to seek a third-party persepective on team reorganizations and opportunities for development. I provide recommendations on how to structure your team of in-house staff, interns, freelancers and/or agency partners for future marketing success.
Personal Brand Development
Developing your own brand as you prepare to launch a new book, a consulting service or a coaching business is not easy. I can help you establish your presence online, craft your brand and demonstrate your thought leadership on the topics that matter to you.
Branding Workshop
Integrated Marketing Workshops
Directed at the leadership teams seeking to grow their marketing efforts, but unsure of where or how to begin. As executives and leaders in your business, you don’t need to be marketing experts, but you should know a little about marketing best practice. Much like good technique in fitness, bad marketing technique can mean building off weak foundations that stick with you for years. We’re not talking the nitty gritty in this workshop. We are talking vision, strategy, goals. All those things you feel like you never have time for while you are off running the everyday demands of your business.
A brand is not a logo or a tagline. It’s a promise made and kept to your customers. What's your promise and are you keeping it, everyday? How do you know? In this workshop, we work together to clarify your brand to the benefit of your team and your target audiences. By the end of this workshop, we will have a brand guide (or refinement to your current guide) that answers questions like your brand values, personality, unique selling proposition, brand story and key messages.